AFK Vannkraft, Arendals Fossekompani

Year 2023 Industry Green energy Credits Photography: Erik Ruud, Insights and implementation: Innoventi

For more than a century, AFK Vannkraft has been converting flowing water into clean energy. The company represents a unique combination of power development and the establishment of major industry, playing a crucial role in the economic and industrial advancement of the local community. Their visual identity and website pays tribute to their significant industrial legacy, while showcasing the company's contemporary and sustainable practices.

The design concept is based on the evolution and history found in the name of AFK Vannkraft itself. With water as foundation, AFK Vannkraft produces clean and renewable energy. The design, using simple elements, aims to tell the story of how the water in Arendalsvassdraget is transformed into power, build pride, and narrate a rich industrial heritage. The design and communications agency Innoventi from Arendal has played a significant role in the project's insight work. As a local contributor, their insights and advice were crucial in ensuring the work remained relevant and robust from start to finish.

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